" I'm a farmer, I know the hard work from the past times. I was here when farmers would plough the vineyards with an ox and I did it myself until I was twenty. This way I learned to respect work and the land"

Grandpa Giuseppe came to la Morra in 1948, the family Altare was originally from the town of Dogliani, even if old documents and wills, translated by a close relative archpriest, spoke about some Jewish descent from Palestine.

Giuseppe bought the farm in La Morra, the estate covered 5 hectares, a few nebbiolo, barbera and dolcetto vineyards, and some peach, hazelnut and apple trees, but those were times when orchards gave higher yield and more profit than vineyards.